How buyer-focused projective techniques can help to gain insights into consumer perceptions about different types of eggs

Carla A.B. Sass,Tatiana C. Pimentel,Jonas T. Guimarães,Ramon Silva,Mônica M. Pagani,Marcia C. Silva, Mônica F. Queiroz,Adriano G. Cruz,Erick A. Esmerino

Food Research International（2021）

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摘要

•Projective techniques were applied to evaluate the consumer perception about eggs.•Shopping list and product personality profiling provided similar results.•Consumers were not able to identify all the different types of egg.•Brown egg was perceived as healthier than white egg.•Organic egg and free-range egg were associated to animal welfare.

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关键词

Qualitative techniques,Haire’s shopping list,Product personality profiling,Consumer research,Egg consumption,Consumer perception

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