STAKEHOLDER MANAGEMENT OF TEMPORARY SPORT EVENT ORGANIZATIONS

The aim of this study is to investigate, through the application of stakeholder theory, the challenges faced by the Bergen 2017 Organizing Committee when hosting the 2017 Road World Championship in cycling. Data for the case study were collected through interviews with eight senior representatives from stakeholders such as the Organizing Committee Bergen 2017 and international and national federations, event observations, and from the analysis of selected documents. The study examined the development of stakeholder relationships through three phases in the development and delivery of the event (i.e., preevent, event time. and postevent). The Bergen 2017 organizing committee members were referred to as happy amateurs by the media but proved to be astute in managing their relationship with the international federation as a primary stakeholder and resourceful in coping with a shortage of professional staff due to the help by volunteers. The research illustrates the problematic nature of stakeholder management in temporary event organizations and how it is possible to host a major event with limited resources, in terms of skills, time, staff, finance, and support from important stakeholders. These results have significant implications for event organizers facing similar resource challenges and who have to manage a complex network of stakeholders. The results also have implications for stakeholder theory in relation to the distinctive challenges arising from the temporary nature of the organizing committee and their evolution through the different phases.