An Exploration of Clicking-on LBA Decision
2020 IEEE Asia-Pacific Conference on Computer Science and Data Engineering (CSDE)（2020）
摘要
Location-based advertising (LBA) is a mobile phone service to apply customers’ geographic location to provide suitable advertisement. This service can help users get more real-time and useful local advertising information. But would consumers click on and watch LBA further? To answer this question, this study applied the AHP combined with fuzzy theory to explore “the main evaluated factors while c...
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关键词
Location-Based Advertisement,Analytic Hierarchy Process,Fuzzy Theory
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