Does Micro-Blogging Lead to a More Positive Attitude Toward a Brand?—A Perspective of Cultivation Theory
Journal of Promotion Management(2020)
摘要
Drawing on Cultivation Theory, this research investigates how Twitter users perceive tweets about particular brands and how message types affect brand attitudes. We conducted a qualitative study of...
更多查看译文
AI 理解论文
溯源树
样例
生成溯源树,研究论文发展脉络
Chat Paper
正在生成论文摘要