Pitching Research For Engagement And Impact: A Simple Tool And Illustrative Examples

Using Faff's pitching research template as a base (first-phase scholarly pitch), Faff and Kastelle developed a research pitch tool targeting non-academic external stakeholders/end users. The 'pitching research for engagement and impact' (PR4EI) second-phase pitch augments the original tool, retaining its underlying philosophy. The current paper formally presents thePR4EIframework and illustrates the approach with four paired examples from diverse settings, namely: international finance, business model evolution, auditing, and organisational behaviour.