Container interchange: The 6 R model approach

The effectiveness and efficiency of container shipping service predominantly depends on the carriers' ability to identify, satisfy and anticipate exporters' demand for containers profitably, better than the competitors in a social responsible manner. The `Container Interchange Matrix' (6 R model) would provide an effective guidance to carriers in the container inventory management decision making process. Carriers can simulate their individual cases using this model and administer the container exchange mechanism thus strike the right balance between the exporters' demand and the carriers' ability to supply.