BWDAT: A research tool for analyzing the consumption of VOD content at home

•BWDAT is a reliable tool that facilitates the study of viewing experience on VOD platforms.•Collects users’ physiological data and users’ interactions with Netflix interface.•Non-intrusive and easy to use, successfully used in long-term projects with more than 200 users.•Includes a graphical display of the viewing sessions to help researchers visualize the data.•Includes an automatic report generator and data exporter for multiple platforms.