Improving The Service Industry With Hyper-Connectivity: Iot In Hospitality

PurposeInternet of Things (IoT) adoption is a differentiating factor in the hospitality industry which facilitates the integration of the digital and real world. This paper aims to explore academic research and practical applications of IoT in the hospitality domain to help identify opportunities and challenges with implementing the technology for creating competitive advantages and service operations process improvements.Design/methodology/approachThis paper uses previous works and exemplars to demonstrate the use of IoT in hospitality. Academic indexing websites such as Google Scholar and ScienceDirect are used to search for related terms. Whitepapers, IoT project websites of service providers and media coverage are accessed to collect information. Related work is investigated by classifying into major categories of hospitality.FindingsHospitality is one of the leading industries that has adopted IoT to create innovative services, but this topic has not been investigated deeply. A comprehensive study is needed to give guidance to decision-makers and helps to design better services by presenting practical and potential benefits.Practical implicationsThe IoT will usher in great opportunities in hospitality by enabling novel applications for customization and personalization of the services. Operational processes will be redefined for efficiency and speed. It will alter the expectations and servicescape; thus, its integration will be vital in terms of competitiveness and success.Originality/valueThis study provides a comprehensive overview of IoT research and applications in the hospitality domain. It contributes to better understanding of recent trends and potentials. A holistic approach was used instead of focusing on a single sector which enables the consideration of all aspects of the topic. Theoretical support in addition to technical aspects, challenges and concerns are offered to the reader.