Questionnaire experience and the hybrid System Usability Scale: Using a novel concept to evaluate a new instrument

•The article presents an online study, in which a Hybrid System Usability Scale was compared with the original System Usability Scale.•Besides traditional psychometric criteria (i.e. validity, reliability and sensitivity), measures of questionnaire experience (QX) were assessed (perceived respondent workload, respondent motivation, questionnaire preference, questionnaire completion time).•The Hybrid System Usability Scale showed very similar psychometric properties as the verbal version, but respondents’ questionnaire experience was more positive.