Improving Customer's Willingness to Buy: Choosing the Right Salesperson Activities

This study investigated the effect of choices made by salesperson in delivering information to the customer candidate. The delivered information may affect the decision made by the customer candidate. To deliver the information and the new knowledge, communication must be done along with interaction, which can be measured how interactive it is, interactivity. So, the salesperson is critical in the making of and in increasing the Willingness-To-Buy. In the other hand, some people just do not want to be disturbed. It may happen due to their personality, business, or annoying feeling. Right here, salesperson should try to increase the Willingness-To-Buy. It will create dilemma because those customer candidates who do not want to be disturbed, will not get any additional knowledge about the product. Moreover, this study also suggests that there is a chance for a salesperson does not need to explain but the product speak for itself to improve Willingness-To-Buy.