Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences

The National Science Library of the Chinese Academy of Sciences (NSLC) exists mainly to provide the graduate students, scientists, research and development personnel, science-and-technology policymakers of the Academy with information assurance services. This paper introduces the status of carrying out marketing service according to the demands and environments of users in subject-oriented information services. It formalizes the features of marketing service from the perspectives of personnel, users and demands. In allusion to six years' practice of the subject-oriented information services, the paper expounds seven aspects covering service plan, project support, service needs, service product, diversification and differentiation, as well as communication.