Combining complementary diversification models for personalized POI recommendations.

Location-Based Social Networks (LBSNs) have become important tools for people interested in exploring new places. And, similar to traditional recommendation domains, handling the trade-off between accuracy and diversity is a major challenge to provide useful recommendations. However, this domain adds an equally relevant dimension to this challenge: the geographical distance between users and each point-of-interest (POI). Besides understanding how the characteristics of services offered by each POI fit the user needs, realizing how far users are willing to move to fulfill these needs is of paramount relevance. Moreover, the users present distinct levels of interest in diversification. In this paper, we propose a strategy to provide POI recommendations linearly combining categorical and geographical diversifications in a personalized way. Indeed, our strategy is able to prioritize quality dimensions that better suit the personalized needs of each user, with gains up to 10% when compared with unpersonalized versions.