Identifying the strategic implications of service attributes of wedding banquet halls for market competition and risk management

Ching-Chan Cheng,Hung-Che Wu,Ming-Chun Tsai,Ya-Yuan Chang,Cheng-Ta Chen

International Journal of Hospitality Management（2021）

引用 6|浏览126

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摘要

•This study develops the CSQ-REW model based on the service quality gap, competitor quality gap and FMEA.•The CSQ-REW model included eight strategy patterns.•This study determines the strategic implications of service attributes of wedding banquet halls by the CSQ-REW model.•The wedding banquet halls can formulate service improvement strategies based on the analysis results of the CSQ-REW model.

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关键词

Service quality,Competitive service quality,Risk early warning,Wedding banquet hall,CSQ-REW model

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