Businesses Venturing Into The Social Domain During The Covid-19 Pandemic: A Motivation And Ability Perspective

Many businesses have joined governments and nonprofit organizations to serve the social needs under the tremendous pressure of Covid-19. We propose that businesses that expanded into the social domain during the Covid-19 crisis differ significantly from each other and vary extensively in value creation. We extend the motivation and ability framework to derive a typology of businesses under this situation and conceptualize value creation behaviors in both a free market and a monopolistic market with the governments as the buyer.