The U Choose Awards: A Marketing Research, Branding, and Community Engagement Project

James A. Mead,Stephen A. LeMay,Richard R. Hawkins,Felicia N. Morgan,Helena F. Allman

Marketing Education Review（2020）

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摘要

The U Choose awards is a student-led marketing research, branding, and community engagement project. This project is designed to provide students with a range of opportunities to apply and demonstr...

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branding,marketing research,community

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