Anchoring effect in judgments of objective fact and subjective preference

Hanna Andersson,Fredrik Bökman,Marita Wallhagen,Mattias Holmgren,Patrik Sörqvist,Ulla Ahonen-Jonnarth

Food Quality and Preference（2021）

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摘要

•Effect of anchors on objective judgments and WTP regarding groceries.•Eco-labels had an effect when judging a product's price but not when judging WTP.•An interaction between anchor and eco-label was demonstrated in objective judgments.•People with higher environmental concern was more sensitive to anchoring in WTP.

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关键词

Anchoring,Eco-label,Objective fact,Subjective preference,Environmental concern

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