Food Values, Benefits and Their Influence on Attitudes and Purchase Intention: Evidence Obtained at Fast-Food Hamburger Restaurants

Héctor Hugo Pérez-Villarreal
Héctor Hugo Pérez-Villarreal
Carmen María Gómez-Cantó
Carmen María Gómez-Cantó

SUSTAINABILITY, pp. 77492020.

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Abstract:

This paper analyzes the effects of: (i) Food values on their related benefits (hedonic and utilitarian); (ii) both kinds of benefits on attitudes toward eating hamburgers; and (iii) attitudes on purchase intention. To this end, we adapted the food values scale to the context of fast-food hamburger restaurants. Data were collected from a s...More

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