Soft Power Environment Analysis of Lu Brocade Industry Development

Lu brocade is widespread in China's southwest region of a traditional folk fabric, with strong local flavor and distinctive local characteristics. Lu brocade industry development has traditional advantage, such as rich human resources, adequate supply of materials, industrial chain is more complete, and insufficient of itself and the external environment threats, such as lax management, competition is intense, market stricture. If can seize the country to vigorously develop the cultural industry of the favorable opportunity, produce an advantage, overcome inadequacy, Lu brocade industry will greet another spring.