Application of "Subject Integration" Teaching Method in Advertising Major under the Background of Educational Supply-side Reform

The structural reform of supply-side has put forward higher demands for advertising education, and it is urgent to cultivate innovative and applied talents who are able to meet the needs of the national economic development and the integration of advertising industry and marketing trends. Since the cultivation of innovative spirit can not be separated from the training of students' basic theory accomplishment by the specialized theory curriculum system, the construction of a reasonable knowledge framework, and the cultivation of self-learning ability. Therefore, in the practical teaching of theory course for advertising majors, we should use "subject integration" teaching method as much as possible, and try to innovate and make deep thinking by ways of constructing the scientific setting curriculum system, "teaching by competition", cooperating with enterprises and institutions to build a platform for collaborative education, etc., thus, the teaching effect of advertising major theory course can be maximized.