Mitigation of Urban Pluvial Flooding: What Drives Residents' Willingness to Implement Green or Grey Stormwater Infrastructures on Their Property?

As a consequence of climate change, the impact of pluvial flooding is expected to increase in the next decades. Despite citizens' poor knowledge, several types of stormwater infrastructure can be implemented to mitigate the impact of future events. This paper focuses on the implementation of green and grey stormwater interventions (i.e., with or without vegetation) on private properties. Framed by the Protection Motivation Theory, a survey-based case study analysis, carried out in a pluvial flooding-prone area of the Veneto Region (Italy), highlights the main factors driving people's willingness to implement these interventions. The analysis shows that the implementation of grey stormwater infrastructures is driven by the perceived threat and the amount of past pluvial flooding damage (i.e., the direct experience as a proxy of prior knowledge) while the implementation of green stormwater infrastructures is driven also by additional factors (awareness of these interventions, age and education level of the citizens). Based on these results, lack of knowledge on innovative stormwater interventions represents a critical barrier to their implementation on private properties, and it confirms the need for specific dissemination and information activities.