An Empirical Study on Effect of World EXPO Shanghai

This article uses EXPO Shanghai as an example, by surveying the Shanghai inhabitants' sensation dimension to the World Expo, establishing a model of inhabitants clustering, to clarify internal segmentation community, and then guide the development of Large-scale activity, plan and operation. It also establishes the harmonious host and visitor relations, and realizes tripartite altogether wins. It provides management and investment theory reference for the government department, the large-scale activity sponsors, host institutions and relevant enterprises or organizations.