Customer engagement: A systematic review and future research priorities
Australasian Marketing Journal (AMJ)(2020)
摘要
•Identified (i) leading conceptualisations and manifestations of CE, (ii) customer- and firm-related CE antecedents, and CE outcomes from the customer and firm perspectives; to develop a holistic framework surrounding CE.•Provide extensive list of research priorities that were developed based on future-focused contributions of 12 distinguished international experts.
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关键词
Customer engagement,Actor engagement,Systematic review,Research priorities
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