On rational behavior in multi-attribute riskless choice

Pekka J. Korhonen,Jyrki Wallenius, Tolga Genc,Peng Xu

European Journal of Operational Research（2021）

引用 3|浏览16

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摘要

•We compare the win-win and tradeoff strategies in multi-attribute riskless choice.•We theoretically investigate the rationality conditions for both strategies.•Our model is based on concave marginal value functions and loss aversion.•We conclude that hybrid win-win and tradeoff strategies are worth developing.

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关键词

Choice behavior,Multiple criteria decision making,Riskless choice,Win-win,Tradeoff,Loss aversion,Decreasing marginal values

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