Key marketing message for communication and resolution programmes: the authors reply.

We thank Mr Wojcieszak for his letter and his longstanding interest in supporting the principles underlying communication and resolution programmes (CRPs). We understand his belief that the best strategy for spreading CRPs is through marketing that emphasises cost savings and is directed towards those whose primary motivation is financial. In fact, over the last 20 years, many have been lured by the potential of CRPs to reduce liability costs. However, marketing CRPs …