From Anticipation to Action: Data Reveal Mobile Shopping Patterns During a Yearly Mega Sale Event in China
IEEE Transactions on Knowledge and Data Engineering(2022)
摘要
The online retail market shows a sharp increase in traffic during holiday sales. The ability to distinguish customers who will likely purchase is critical for provisioning traffic and for providing cost-effective promotions. This paper uniquely studies the browsing and purchasing behaviors of online shoppers during a yearly sale event in China, the world’s largest online marketplace. Based on 31 m...
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关键词
Electronic commerce,Predictive models,Social networking (online),Business,Data models,Sun,Bandwidth
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