Influence of Social Media Attitude in Cross Screen Conversation

Procedia Computer Science, pp. 129-138, 2020.

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Abstract:

Abstract We carry out our study on interactions via second screens by analyzing more than 3M, 800K and 50K Super Bowl related posts from Twitter, Instagram, and Tumblr respectively to measure the influence of second screen based interaction on social media attitude. We took commercials, musicals and game as the categories of interest in...More

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