The common player-avatar interaction scale (cPAX): Expansion and cross-language validation

•Player-avatar interactions (PAX) are central to videogaming experiences and effects.•A PAX metric valid across languages would facilitate cross-cultural comparisons.•A common solution is developed for English, traditional Chinese, German languages.•One dimension is validated: anthropomorphic autonomy.•Three dimensions are refined: relational closeness, critical concern, sense of control.