Do Users Care about Ad's Performance Costs? Exploring the Effects of the Performance Costs of In-App Ads on User Experience

Cited by: 0|Bibtex|Views7|Links

Abstract:

Context: In-app advertising is the primary source of revenue for many mobile apps. The cost of advertising (ad cost) is non-negligible for app developers to ensure a good user experience and continuous profits. Previous studies mainly focus on addressing the hidden performance costs generated by ads, including consumption of memory, CPU...More

Code:

Data:

Your rating :
0

 

Tags
Comments