Privacy Preserving Social Norm Nudges

One of the most important trends in contemporary regulatory practice has been the attempt to incorporate insights from behavioral economics, especially nudges and de-biasing mechanisms, into the regulatory toolbox. 2 For instance, in July 2010, the United Kingdom established the Behavioral Insights Team (" BIT")-otherwise known as the" Nudge Unit"-which is dedicated to developing public policy solutions based on insights from psy-