EXAMINING THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON COMMERCIALIZATION THROUGH MARKET AWARENESS

This research concentrates on the significance of entrepreneurship orientation on commercialization exercises in higher education institutions (HEIs) of Pakistan. The essential unit of examination is the academic researchers who are engaged in allied sciences related research. In spite of the fact that, the extent of the exploration is restricted to research universities. Albeit, there is as yet a plausibility to determine some broad patterns and certainties which would add to the hypothesis and guide additionally research. Different statistical analyses were used to analyze the data e.g. Descriptive statistics and reliability, factor analysis (KMO and Bartlett's test, Eigen values and total variance) and then regression and correlation were used. SPSS 20 is used for different analyses. A theoretical framework was developed using three dimensions for Entrepreneurial orientation that is proactive, innovativeness and risk taking. The empirical results show that entrepreneurial orientation has significant impact on research commercialization, this relationship is also positively mediated by market awareness. (C) 2018 Published by Future Academy www.FutureAcademy.org .UK