BUSINESS MODEL CHANGE: MANAGERIAL ROLES AND TACTICS IN DECISION-MAKING
BUSINESS MODELS AND MODELLING, pp. 387-420, 2015.
We study the decision-making process behind business model change, focusing specifically on the tactics managers employ to gain support for such changes. We first argue for the prominent role of middle management in business model change, and second, we revisit the literature on issue selling and championing as they may apply to business ...More
Get fulltext within 24h
Full Text (Upload PDF)
PPT (Upload PPT)