Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain
ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, pp. 19-27, 2017.
Understanding what specific factors of retail stores' offering have a positive impact on unplanned buyers' satisfaction may help store managers target these consumers, especially when international markets experience economic difficulties or recessions. Nevertheless, current knowledge on these factors is still very limited. To close this ...More
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