UTAUT-QiU: Technology Acceptance Evaluation Model with Integrated Quality-in-Use Assessment for Mobile UI Adapted for Low- and Post-literate Users

The Mobile technology evolution has greatly affected our lives, in terms of performing our daily tasks more efficiently and effectively. It includes recent advances in voice-enabled technology empowered by artificial intelligence, machine learning and natural language processing. Then again, technology evolution has created a problem for low and post-literate population in terms of understanding and using mobile devices with complex functionality. We intend to increase technology acceptance and the quality-in-use of MUI for low-and post-literate users by applying text-free approach combined with voice as a service. A new technology acceptance evaluation model UTAUT-QiU is proposed in this paper with the aim of assessing both user acceptance of text free MUI and MUI's quality-in-use.