Social Attention Across Borders: A Cross-Cultural Investigation Of Gaze Cueing Elicited By Same- And Other-Ethnicity Faces

The gaze-cueing effect is a robust phenomenon which illustrates how attention can be shaped by social factors. In four experiments, the present study explored the interaction between the ethnic membership of the participant and that of the face providing the gaze cue. Firstly, we aimed to further investigate the differential impact of White, Black, and Asian faces on the gaze-cueing effect in White individuals. Secondly, we aimed to explore, for the first time, the impact of faces belonging to different ethnicities on gaze cueing in Chinese participants. The results allowed to rule out alternative accounts and showed that White participants exhibit a gaze-cueing effect for White and Asian faces, but not for Black faces, consistent with previous studies. As regards Chinese participants, the overall findings suggested a stronger gaze-cueing effect for White faces than for Asian faces. The results are discussed with reference to differences in the perceived social status of the various groups, pointing to the need of taking into account different cultural contexts.