Method and device for acquiring product upgrading strategy based on text mining driving

The invention provides a method and a device for obtaining a product upgrading strategy based on text mining driving. A method for acquiring product upgrading strategy driven by text mining includes acquiring satisfaction and importance of product attributes according to each product attribute in a pre-constructed product attribute terminology library, obtaining the product attributes from the product attributes terminology database, and obtaining the product attributes from the product attributes terminology database; obtaining a classification of the product attributes according to satisfaction and importance of the product attributes based on a preset SIPA model; based on the correspondence between the classification and the upgrading strategy, the upgrading strategy is obtained according to the classification. Obviously, the method of obtaining product reviews in this embodiment is simple, the sample size is large, and the labor amount of obtaining review content can be reduced. Moreover, the timeliness of online reviews is high, so the upgrade strategy has the characteristics of good timeliness and high effectiveness.