Contextuality within activity systems and sustainability of competitive advantage

ACADEMY OF MANAGEMENT PERSPECTIVES, pp. 34.0-56.0, 2008.

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Abstract:

Research on the interactions among activities in firms and the extent to which these interactions help create and sustain competitive advantage has rapidly expanded in recent years. In this research, the two most common approaches have been the complementarity framework, as developed by Milgrom and Roberts (1990), and the NK-model (Kauffm...More

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