THE DYNAMICS OF MULTIMARKET COMPETITION IN EXPLORATION AND EXPLOITATION ACTIVITIES

ACADEMY OF MANAGEMENT JOURNAL, pp. 802-821, 2009.

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Abstract:

Prior studies of multimarket contact have investigated "exploitation" rather than "exploration" activities. We contrast effects of multimarket contact on entry and exit dynamics in these two settings and propose that, although in exploitation, firms seek to optimize multimarket contact based on mutual forbearance benefits, in exploration,...More

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