Tutorial on Online User Engagement: Metrics and Optimization

KDD '20: The 26th ACM SIGKDD Conference on Knowledge Discovery and Data Mining Virtual Event CA USA July, 2020, pp. 3551-3552, 2020.

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Abstract:

User engagement plays a central role in companies operating online services, such as search engines, news portals, e-commerce sites, entertainment services, and social networks. A main challenge is to leverage collected knowledge about the daily online behavior of millions of users to understand what engages them short-term and more impor...More

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