“It’s really addictive and I’m trapped:” A qualitative analysis of the reasons for quitting vaping among treatment-seeking young people

•Many young e-cigarette users want to quit; little research has examined reasons why.•We coded reasons provided by a sample of 2,000 young treatment-seekers in 2019.•Half (50.9%) reported quitting for health reasons.•Money, freedom from addiction, social influence, and performance were also common.•Quotes illustrate diverse negative life impacts to school, family, and social life.