An Empirical Study of In-App Advertising Issues Based on Large Scale App Review Analysis

Cuiyun Gao
Cuiyun Gao
Jichuan Zeng
Jichuan Zeng
Cited by: 0|Bibtex|Views14|Links

Abstract:

In-app advertising closely relates to app revenue. Reckless ad integration could adversely impact app reliability and user experience, leading to loss of income. It is very challenging to balance the ad revenue and user experience for app developers. In this paper, we present a large-scale analysis on ad-related user feedback. The lar...More

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