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A ‘Market for Meaning’: Framing Strategies in the Co Construction of a Hybrid Market Category

Academy of Management Proceedings, no. 1 (2016): 14574

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Abstract

Despite informing our understanding of how to recognize the existence of categories, extant research has paid little attention to the dynamics inherent in their origins and the process by which meaning is constructed. Employing a case study of the emergence of impact investing, a new social investment category; this paper analyzes a varie...More

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Queen Chinyere Nworisara Quinn
Queen Chinyere Nworisara Quinn
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