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Making Digital Sense: A Strategic Sensemaking Perspective of Digital Strategy Practitioners

Academy of Management Proceedings, no. 1 (2019): 15990

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Abstract

Managers across multiple industries today face increasing pressure to respond to digital innovations with a digital strategy. Digital innovations are increasingly proliferating across industries, crossing product, firm and industry boundaries, and in the process, creating strategic ambiguity for managers. Firm response to digital challeng...More

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Samsurin Welch
Samsurin Welch
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