Making Digital Sense: A Strategic Sensemaking Perspective of Digital Strategy Practitioners

Samsurin Welch
Samsurin Welch

Academy of Management Proceedings, pp. 159902019.

Cited by: 0|Views0

Abstract:

Managers across multiple industries today face increasing pressure to respond to digital innovations with a digital strategy. Digital innovations are increasingly proliferating across industries, crossing product, firm and industry boundaries, and in the process, creating strategic ambiguity for managers. Firm response to digital challeng...More

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