You must have clicked on this ad by mistake! Data-driven identification of accidental clicks on mobile ads with applications to advertiser cost discounting and click-through …

Gabriele Tolomei
Gabriele Tolomei
Ayman Farahat
Ayman Farahat
Andrew Haines
Andrew Haines

International Journal of Data Science and Analytics, pp. 53-66, 2019.

Cited by: 6|Bibtex|Views10|Links

Abstract:

In the cost per click pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher where the ad was impressed. Still, advertisers may be unsatisfied with ad networks charging them for “valueless” clicks, or so-called accidental clicks. These happen...More

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