A CROSS-COUNTRY COMPARISON OF SUCCESS FACTORS IN SME’S DEVELOPMENT AND THEIR MANAGEMENT OF RISK IN AN ONGOING DEBT-CRISIS ENVIRONMENT (Abstract only)

The primary aim of this general review is to explore the pedagogical applicability of select improvisational theater activities as they relate to the development of an effectual mindset. The activities explored have particular relevance for entrepreneurs engaged in customer development and the sale of minimum-viable-product(s), where feedback, active and open listening and a degree of imagination are crucial.