A jaganathan and k palanichamy: a study the buyer behaviour towards small cars produced by maruti suzuki india limited in the nilgiris district of tamil nadu

A study on the buyer behavior towards small cars is the most important for the car manufactures. Such an analysis will provide car manufacturers, a quantitative estimate of level of satisfaction being perceived by the customers. Therefore, in this study an attempt has been made to seek answers to the research questions such as how are the buyers satisfied with the price, fuel efficiency, maintenance, after-sale services and overall product features of the small cars in the study area? And what are the factors that influence the customers. Hence, in the present study, an attempt has been made to analyze the variables that affect the buyer behavior towards small cars particularly the small cars manufactured by the Maruti Suzuki India Limited in the Nilgiris district of Tamil Nadu.