Improves Monetization Using Big Data Analytics

Vungle Inc. Improves Monetization Using Big Data Analytics Bert De Reyck UCL School of Management, University College London, London, United Kingdom, bdereyck@ucl.ac.uk Ioannis Fragkos Department of Technology and Operations Management, Rotterdam School of Management, Rotterdam, The Netherlands, fragkos@rsm.nl Yael Grushka-Cockayne, Casey Lichtendahl Darden School of Business, University of Virginia, Charlottesville, Virginia 22903, {grushkay@darden.virginia.edu, lichtendahlc@darden.virginia.edu} Hammond Guerin Data Science Team, Vungle Inc., San Francisco, California 94107, hammond.guerin@vungle.com Andrew Kritzer BookMD, Los Angeles, California 90081, akritzer@gmail.com