A comparison of the spanish online supermarkets : Analysis of the websites

Miryam Martínez-Martínez and Manuela Saco-Vázquez University of San Pablo CEU. 28003 Madrid. marmar@ceu.es / sacvaz@ceu.es Roberto Fernández-Rodríguez University Complutense. 28223 Pozuelo de Alarcón (Madrid). rfernandez@ayto-pozuelo.es Abstract The purpose of this investigation is to know which are the factors that define the different websites belonging to those supermarkets that sell its products through the Internet. For it, an analysis of content has been realyzed, in which there are examined both the parameters that help to the buy of products of nourishment in the net, and the formal aspects that characterize the trade in each of them. Definitively, it is a question of providing a real and empirical approximation on the electronic sale in the food Spanish distribution.