Enriched Social Translucence in Medical Crowdfunding

Social translucence theory argues that online collaboration systems should make contributors' activities visible to better achieve a common goal. Currently in medical crowdfunding sites, various non-monetary contributions integral to the success of a campaign, such as campaign promotions and offline support, are less visible than monetary contributions. Our work investigates ways to enrich social translucence in medical crowdfunding by aggregating and visualizing non-monetary contributions that reside outside of the current crowdfunding space. Three different styles of interactive visualizations were built and evaluated with medical crowdfunding beneficiaries and contributors. Our results reveal the perceived benefits and challenges of making the previously invisible non-monetary contributions visible using various design features in the visualizations. We discuss our findings based on the social translucence framework--visibility, awareness, and accountability--and suggest design guidelines for crowdfunding platform designers.