A NOBLE PURPOSE ALONE WON'T TRANSFORM YOUR COMPANY

It's a common misconception, both in businesses and in management articles and books, that a sense of purpose is what matters most when it comes to engaging employees. Many leaders concerned with attracting and retaining top talent believe that nothing motivates people as much as the larger good they might be doing or the chance to change the world. Accordingly, they extol the higher virtues of their companies' missions and the meaning of the work they offer. But our work with more than 300 companies over the past 20 years, particularly our research using organizational network analysis and our interviews with executives, reveals that purpose is only one contributing factor; the level and quality of interpersonal collaboration actually has the greatest impact on employee engagement. Here, Cross et al explore why collaboration has that effect and which behaviors you can adopt and practice to nurture it.