Collaboration of Broadcast and Calendar Services: Methods and Effects for a Smooth Collaboration

Common consumer behaviors, including watching TV broadcasts and performing daily activities, interact with one another. However, it is difficult to smoothly link broadcast and Internet services with real-world services and data. For example, when viewing interesting content on a broadcast, people often takes notes or takes pictures of a TV screen. Although they cannot easily use the viewing data and watched content at other services when taking the next action. The service provider also cannot know whether the service was used because of the broadcast. To meet this challenge, in this paper, we present how to make a smooth collaboration between broadcast and a calendar application and its effects, because it is a general application and it records various activities. We developed a calendar application that allows users to register program schedules and watch TV programs with simple operations. Based on the user evaluations, we confirmed the following results: The use of broadcast program data as schedule data has the effect of reminding the TV programs. Even for consumers with decreasing viewing time, viewing opportunities will be improved by simplifying the operation flow from a program schedule registration to broadcast viewing. Moreover, linking the schedule and history data of programs and daily activities on the calendar may promote the use of both services.